Douyin Playbook

A 101 guide on China's fastest growing app.

Everything you need to know about Douyin in 1 simple PDF. Over 36 pages with useful hands-on information, case-studies and tips from Douyin’s largest influencers on how to get started on this platform used by over 500 million users per month.

Instant download. Free new version updates.

topics Covered


How to define your unique identity on a young platform which is used by millions.


What we have learned from running campaigns on this platform for over a year.


Create unique but engaging content that influencers want to work with you.


How to grow, earn revenue and work with key opinion leaders on your channel.

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Don’t take my word for it. Read the first few pages and see how this will change your life

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About the creators

I have been working with Douyin since their launch mid 2016, when it was still called Awesome Me. I have worked closely with team of Douyin and provided feedback to them until today.
Erin Huang
Douyin Influencer
As one of the first agencies, we have been running Douyin campaigns since the end of 2017, when it still had a couple of million users. Since that time we have been working closely with hundred of KOLs helping brands using Douyin as a growth channel.
Fabian Bern
Fouding Partner at UPLAB

Readers say

Learning techniques to banish negative emotions and the distractions surrounding us in a consumer society which take me off the path to life.

Paul Smith

I’ve been helped immensely just by reading the first chapter. I embrace the focus on living the Stoic philosophy and more.

Martha Hoax

ONLY €9,99 €4,99

Instant download. Free new version updates.

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  • 15% discount on Douyin Campaigns at UPLAB