Growth marketing for F&B brands

From social media marketing, to lead generation and conversion, we are here to help you!

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Real Advertising

Paid advertising

Managing your paid advertising campaigns on Douyin, TikTok, Instagram, Facebook and Weibo.

Influencer marketing

Influencer marketing is the new form of advertising. Using the celebrities of today to advertise your brand or product in front of millions.

Online to offline

Bring your offline success to online through hyper-localised advertising that converts.

WeChat

WeChat is the most popular app in China. Used for chat, payments, bookings and many more things, WeChat is a great platform to engage and inform your target audience.

Weibo

Weibo is one of the most popular Chinese micro-blogging platforms with over 440 million monthly active users, Weibo is one of the main platforms for brands to be active on.

Douyin

Pushing over 500 million monthly active users, Douyin (internationally known as TikTok) is the most downloaded video-streaming app in China this year. The most popular content is short-video.

Instagram

Instagram is a great channel to built your brand, generate awareness and engage with your target audience.

Social Media Marketing

Influencer Marketing

Campaign management

Running full marketing cycle influencer marketing campaigns from start to finish. Continues improvement during campaign to maximise ROI.

Short-video content creation

Using short-video content to tell your story in front of millions. Using your existing (or new) video content optimized for the new generation.

Cross-channel

Cross-channel distribution of content, so that you learn what channel works and generates results, and which do not.

Case study #1

We helped an Australian brand of wine in a glass create content to present and explain the product for the Chinese market. The videos were meant to be used on their e-commerce channels like Tmall, Taobao etc.

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influencers
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videos
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channels

Case study #2

We helped an Australian F&B brand with market entry marketing. The products were only available in retail stores and not yet in an e-commerce store, so we planned a hyper-localised influencer campaign in combination with content marketing to reach a young mothers and health-aware millennials. Their 10.000 stock of products was sold in 3 months.

Soft-advertisement through a challenge on Douyin.

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people reached
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influencers
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products sold
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channels