Livestreaming on Douyin

Like e-commerce and short video production, live streaming is on the rise. For the last couple years, live streaming has been a billion dollar industry in China and it only keeps growing. It is not a  surprise that Douyin, China’s most popular video app, features live streaming as well. On Douyin, live streaming is not as popular as the short videos, however, it is a feature that should not be overlooked. You can use live streaming on the app in two different ways:

1. Start your own livestream: You fans and others are able to watch, comment and send gifts on your livestream. Livestreams are often a great to educate an audience or promote a product.

2. Watch a livestream: Watch a livestream from popular influencers and KOLs and write comments and questions. There is a high chance that the live streamer will respond to you. It is an easy way to ask for collaborations instead of send them a private message.

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